As data integration and data management specialists, we run into various different external data sources that are being used as part of our clients’ single customer view in customer data integration or master data management implementations. Further, we also occasionally get asked by our clients if we can recommend any external data resources for their organizations.
There are all kinds of data resource providers. Sources can range for general business to very specific industry focused. The range of data can also vary greatly from basic information to very detailed.
The benefits of external data can also be varied. Here are some examples:
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Identify specific locations and other information for target prospect marketing
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Enhance information for up-selling and cross-selling existing customers
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Provide guidance on market share and market potential
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Improve data quality
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Assist with resource planning
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Other uses
With this in mind, we plan on occasionally providing some information on specific data sources. We hope that you’ll find this beneficial.
