In previous postings, it was discussed how developing a single customer view by utilizing customer data integration (“CDI”) can help an organization increase effectiveness and decrease costs. Today’s posting will look at a couple of ways that a CDI approach can help increase an organization’s efficiency with a single view of your customer.
With a single customer view, employees can view data from other data systems and/or multiple data entries within a single data system without having to switch to another data system, search their current data system, or ask someone to provide this information. For example, a sales person can see all the authorized information about a customer in a single view without having to go into the accounting system, customer service system, the external marketing files, or other data sources. Similarly, customer service, accounting, and other representatives can make more informed decisions based information that has been correlated from other systems without having to go into those systems.
Another major efficiency benefit of using customer data integration is that technical resources can spend less time on data management issues. Records from the same organization from multiple data sources or a single data source can automatically be identified, correlated, and viewed as being part of the same organization without IT having to develop this process. Duplicate records can be identified. External lists can be matched against a database and duplicates can be identified in advance so only “Net New” records from the lists are imported. Updates to data sources can be matched and linked by a Common ID from the CDI process on an automated basis.
Thanks for the good info
Posted by: Wholesale | July 25, 2009 at 10:31 PM